K-State Launches Wildcat Marketplace for Student-Athletes

MANHATTAN, Kan. (Kansas State Athletics) – K-State Athletics and Opendorse have teamed up to launch Wildcat Marketplace, the department’s official NIL market for student-athletes, officials announced today.

Through the Wildcat Marketplace, K-State student-athletes are able to engage in promotional and related opportunities from Wildcat fans, brands, sponsors, and donors who can browse, propose, book and pay for NIL activities in one compliant platform. Student-athletes can review opportunities, accept deals and receive compensation all in one place. Once a deal is completed, the activity is automatically disclosed to ensure compliance.

“Today’s announcement of the Kansas State marketplace reaffirms the commitment K-State Athletics has to supporting student-athletes on and off the field of play,” said Opendorse CEO Blake Lawrence. “Now, any fan or brand can support their favorite K-State players in seconds, empowering all Wildcat student-athletes to maximize their NIL potential.”

Visit the marketplace here: The Official Kansas State Wildcats Marketplace for NIL Deals – Opendorse

In addition to the Wildcat Marketplace, the department and student-athletes have worked with the BrandR Group to offer personalized jerseys and t-shirts at the K-State Super Store, Hyvee and Rally House, while many student-athletes are also a part of the Fanatics jersey program that is scheduled to launch in October.

“Here at Kansas State, we want to provide our student-athletes every opportunity to profit from their personal brand, one that they have worked hard to build and grow,” Athletics Director Gene Taylor said. “We have worked hard to create co-branded merchandise options at retail and now we are pleased to partner with Opendorse to create this marketplace for our fans and supporters.”